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Saturday, March 1, 2014

CSR Celebrities

Bollywood is undoubtedly one of the most powerful mediums to communicate strong and sincere messages. The celebrities, with their fan following, create a difference by voicing their opinions on social causes. They have moved beyond Box Office triumphs. Apart from being actors, these individuals are aware of their social responsibilities and use their star quotient as a tool to meet a bigger and larger cause, for the good of the people.

Many Bollywood celebrities have been sincerely working on issues they care passionately about and their association doesn’t end with their film projects. Here we present some Bollywood actors, who understand their larger purpose in the transformation and betterment of the society.

Salman Khan has bettered lives, saved many and given them hope, all thanks to the charity work of Being Human. Proceeds from his initiatives like Being Human Merchandise and Being Human Art, go towards healthcare and education for the underprivileged.

Actor Arjun Rampal, known to be closely associated with PETA, along with representatives from the organization, recently met Maharashtra State Forest Minister to hand-deliver a letter. The letter urged the minister to take immediate action in order to ensure that 14-year-old abused elephant Sunder was transferred to a sanctuary from the temple in Kolhapur. Madhuri Dixit, Amitabh Bachchan, Raveena Tandon, R Madhavan, and many other celebrities took to Twitter to support his case to #FreeSunder.

Dia Mirza has been supporting various social organizations, ever since she was crowned the Miss India Asia- Pacific in 2000. Working closely with ‘ADAPT’ (Able Disable All People Together), Dia has been deeply empathetic about the cause. She had also participated in a rally organized by the society to push for building ramps, elevators and adjusted toilets in public places. She has been closely associated with Cancer Patients Aid Association, and has worked with the Government of Andhra Pradesh to spread HIV awareness and prevent female foeticide. 

John Abraham, a firm believer in social work thanks to his mother, is closely associated with PETA. Last year, he sent a letter to Ministry of Environment and Forests (MoEF), urging them to put a ban on the use of elephants in circuses. He was also seen supporting Make A Wish foundation, where he made dreams of many terminally ill children come true.

Deepika Padukone is a sports enthusiast and has been a national-level badminton player. Her passion for sports drives her to work for Olympic Gold Quest, a support group for athletes and sportspersons, started by her father, legendary Badminton player Prakash Padukone. Olympic Gold Quest scouts for potential medal talent, helps identify areas of support, and works with all stakeholders to aid deserving talent. Amit Sadh, too, does his bit frequently, by promoting cycling, the environment-friendly commute.  The actor recently participated in Tour De India’s Green Cyclothon, in Mumbai and at the Buddh International Circuit (BIC) in Greater Noida. Apart from this, the ‘Kai Po Che’ actor also played at a charity match, with the All Stars football Club.

It’s wonderful to know, that these actors, in their own way are trying to contribute to the society.  Being socially aware is one thing, and being socially responsible is another. Every effort taken to help never goes unnoticed. Kudos to these actors and we hope they continue to make a difference and lead such exemplary lives.

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